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Ten Tips to Increase Web site Sales

Catalogs have been a primary source of sales for years, and with good reason. Customers can hold a catalog in their hands, flip through the pages, and mark what they want to purchase before calling in an order or mailing a check. It's tangible and enduring.

But shopping has changed. In 2006, online sales reached $29.73 billion. More and more consumers are reaching for keyboards instead of car keys or a catalog, choosing to shop online instead of through traditional channels.

In addition to changes in shopping preferences, customers' expectations have increased. They expect to see the same price and availability on your web site that they see in your print catalogs or bricks-and-mortar stores. They expect to be able to find items easily, and if they have trouble, they expect to be able to reach someone for help immediately.

Since 88 percent of households shopped online in 2005, it is safe to say that web site sales will continue to rise. But will your online store be a success? Use these ten steps to improve your web site, and you will see positive changes in click-through rates, conversions, and sales.

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