Home > News > The Monday Marketing Minute Archive >Social Networking on Your Web Site

There was a time before Facebook and MySpace when having a blog on your site was considered cutting-edge. With the boost in popularity of social networks, having only a blog means your site may be left in the dust. Plus with the large players, like MySpace, growing at rates of about 150 new users per minute, you can’t afford to ignore a social networking opportunity.

 

It may not be appropriate for every site to have a social network integrated, yet those who do keep the users coming back by offering profiles and features users want. Think of how often some users check their Facebook or MySpace profiles. If a user was passionate about what you had to offer, don’t you think they would want to join a network of like-minded individuals?

Large companies such as Toyota, that launched a social network site for Prius owners more than a year ago, allow consumers to join a community of individuals that make purchases similar to theirs. Toyota allows the users of this Prius social network to create and view profiles not only for themselves, but also their new car. These Prius owners are a perfect example of why social networking for products works. Toyota now has the opportunity to dig even further into their demographic.

 

You may not think your company is big enough to even gain a social network base. But you have customers, right? They come to your site. You have their interest. Give them something, other than your products, to come back for. It may be as simple as adding an online video feature that allows your users to post videos of themselves using your products. It could be as easy as enabling the users on your site to create a profile or their very own blog. Start small, and along the way you can add more and more features.

 

Don’t think you have the time or resources? Creating a social network does not have to be a burden. We can help to make your network professional and exciting.