Search Engine Marketing

To acquire new customers on the Internet, your web site needs to be found by people hunting for your products. Search engine marketing positions your web site within the search engines, so your business receives better exposure.

But that's easier said than done. The criteria search engines used to rank your site are constantly changing. At James Tower, we will work with you to understand and manage this complex and changing process. With an unpredictable environment, we need to be flexible as well. Search engine marketing can be a small monthly activity or a large daily one. We work with you to determine your need to be recognized by search engines and develop a strategy that fits your business.

Today, search engine marketing is necessary if you want to be considered a legitimate presence in your market. Search engines are a great source of targeted traffic. That's because users who type in your specific keywords when conducting a search are exactly the visitors you want to attract. To leverage the power contained with this targeted traffic requires a comprehensive search engine marketing strategy that includes:

• SEO Audit
• SEO Consulting
• Pay-per-click (PPC) Consulting
• Keyword Research
• Search Engine Submissions
• Rank Checking
• Link Building