Innovation at James Tower is fueled by combining essential elements with unique strategies, goals and business propositions to create a formula for success that is both authentic and client specific. Our comprehensive process engages with key stakeholders to both uncover and address a range of opportunities and needs, while remaining flexible in both scope and execution of delivery. This experience delivers clarity of purpose, a detailed plan of work and common measures of success for goal attainment.

Discovery

Get your ideas on paper.

First and foremost, we listen to you to understand your goals and objectives - then join forces to assess your brand position and customer needs to craft a user experience that is fresh, functional and most importantly delivers results.
Second, we gather technical requirements to guide solution recommendations that are most fitting for your situation.

Throughout this phase we actively monitor industry trends, evaluate your competitors and seek high financial return opportunities for marketplace experimentation and optimization.

Analysis

Plan of Attack.

Through the Analysis Phase we establish the Strategic Design Charter document. This document sums up all information, data and considerations from the Discovery phase to deliver assessments and formulate recommendations on site architecture, branding, creative and technical solution paths.

The Strategic Design Charter serves as the project primer upon which all subsequent design and development decisions are based.

Design

Putting a face to your idea.

Building upon the strategy and direction set forth in the Strategic Design Charter, we get to work to establish the site structure covering all functional, creative and technical perspectives.

Throughout Design, James Tower produces documentation and preliminary designs, identifying all content, functionality, navigation and the overall user experience.

This phase is collaborative, we meet regularly to ensure that we are exceeding expectations and accomplishing the strategic goals of you and your customers.

Development

Where your vision becomes a reality. 

Once the structure has been completed and approved, site construction begins.

James Tower Developers and Implementers deliver constant site builds with regular review points to ensure that we are delivering on time, on budget and most importantly on target with stated project goals.  

Quality

Qualified for Quality.

At James Tower Quality is a core element in everything we do. Although formal Quality and site testing occurs as we prepare for a successful launch, Quality is a project element that begins in the Discovery Phase and carries through Continuous Improvement activities as part of our post-launch monitoring. We define Quality not only as product reliability but also successful delivery of the user experience, conversion rates and business goal attainment.

Ready. Set. Launch.

Ready to take flight.

From our comprehensive Discovery Phase and throughout our Quality and Continuous Improvement programs, your site is being conceived, engineered and optimized for the launch date. James Tower is proud of our track record in producing engaging, feature-rich Ecommerce destinations. We also stand prepared to help you review site analytics to help you navigate the Internet universe.

Continuous Site Improvements

A successful relationship.

James Tower has built its business on long-term client relationships based upon a portfolio of successful Ecommerce sites. 

We believe that success in Internet retailing and Marketing begins with recognizing the need for dynamic improvements to evolve from a competitive position to an industry leader. As part of this program, James Tower actively monitors client sites to track and analyze user behaviors and prescribe recommendations for future site enhancements. This partnership is interdependent; our success is ultimately defined by your success.

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