Online Retailers
At James Tower, we believe that online marketing involves more than a web site where customers can place orders. It involves intimately knowing and understanding your customers based on their behavior patterns – how they get to your site, what they do on your site, and what they ultimately purchase on your site. Online marketing drives customers to your web site and then converts them by making their online shopping experience relevant and enjoyable.
A successful e-commerce web site involves understanding how Internet shopping differs from traditional catalog shopping. James Tower has the knowledge and expertise to take you from just selling products online to a comprehensive online marketing campaign that includes an Internet retailing system, email marketing, search engine marketing, and Web analytics.
Ecommerce - James Tower has the knowledge and expertise to take you from just selling products online, to competitive and comprehensive Internet marketing campaigns that include Ecommerce Platforms, Plug-in Ecommerce Modules and Ecommerce Design.
Web site Design and Development - Make your Web presence an extension of your image by building brand loyalty and credibility. James Tower offers a full gamut of services from Internet strategy and web site design to development, testing, and everything in between.
Search Engine Marketing - Do you understand how to get a high ranking on Google? To acquire new customers on the Internet, your web site needs to be found by people hunting for your products. Search engine marketing positions your web site within the search engines so your business receives maximum exposure.
Email Marketing - Email marketing is a critical component to your overall marketing strategy. At James Tower, we’ll help you coordinate trackable and relevant email campaigns with content and scheduling tailored to the activities and interests of each recipient.
Web Analytics - Your web site visitors are looking for something specific; are they finding it? When it comes to web site success it is all about whether or not your visitors are able to complete the tasks and activties most important to them. With Web analytics you will know what sections of your web site need improvement.
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