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James Tower, Inc. Announces New Research on College Web Site Content
Mankato, MN – June 8, 2009 – James Tower, Inc., a leading admissions marketing firm for higher education, announced today the availability of a new research report, Scrolling Toward Enrollment: Web Site Content and the E-Expectations of College Bound Seniors. This research project was conducted during 2009 in cooperation with Noel-Levitz, OmniUpdate, and the National Research Center for College & University Admissions (NRCCUA).

Published by James Tower as part of their E-Expectations research series, the report uncovers interesting new findings affecting admissions marketing and the higher education Web site:

  • 80% of students said the content presented on a college or university Web site is more important than how the site looks.
  • 88% of students said they would drop a school from their search or be disappointed with a school if that institution's Web site did not have the content they needed.
  • 57% of students said if they noticed the content or text on a school Web site was out of date, incorrect, or unhelpful, they would probably take it off their list.
  • 79% of students said they would read all the content on a Web site about admissions, even if it meant scrolling, and 74% said the same about cost and financial aid information.
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2008 Higher Education Conference Schedule
Summer is the time for knowledge sharing and networking with our Higher Education clients. James Tower's Higher Education team is presenting at numerous regional events this summer and attending a number of conferences. See if James Tower will be at a location near you by reviewing our 2008 Conference Schedule.
Review our 2008 event schedule.

AdmissionsGenie Webinar
AdmissionsGenie is a Web-based college and university recruitment solution. By using a proven combination of communication tools, including personalized emails, interactive Web sites, message boards, and student-authored profiles, AdmissionsGenie creates human connections with prospective students.
Learn more about AdmissionsGenie or register for a live webinar.

Blue Ox Mailbox Webinar
The Blue Ox Mailbox email marketing solution is used to create, deliver and track high volumes of personalized emails. Our Web-based interface allows you to easily integrate your customer data, eliminating the IT hassle of installing and managing in-house e-mail marketing software. Blue Ox puts you in the driver's seat of your e-mail campaigns. Find out more at one of our upcoming, 30 minute webinars.
Learn more about Blue Ox Mailbox or register for a live webinar.

Cross-Wind Webinar
Learn how the Cross-Wind® print procurement and vendor management solution can save you up to 15 percent on your total print spend during this informative, 45-minute webinar.
Learn more about Cross-Wind® or register for a live webinar.

Ecommerce Platform Webinar
We know how you can beat out your competition. Our Ecommerce platforms have helped companies, big and small; achieve the sales goals they didn’t think they could. Sign up for a Webinar to see how your business could benefit from James Tower’s solutions.
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Higher Education
    James Tower, Inc. Announces New Research on College Web Site Content
Mankato, MN – June 8, 2009 – James Tower, Inc., a leading admissions marketing firm for higher education, announced today the availability of a new research report, Scrolling Toward Enrollment: Web Site Content and the E-Expectations of College Bound Seniors. This research project was conducted during 2009 in cooperation with Noel-Levitz, OmniUpdate, and the National Research Center for College & University Admissions (NRCCUA).

Published by Noel-Levitz as part of their E-Expectations research series, the report uncovers interesting new findings affecting admissions marketing and the higher education Web site:

 Read More
    The E-Expectations Series
July 12, 2007 - "Building an E-Recruitment Network: Connecting with College-Bound Seniors in the Era of MySpace." The fifth paper of the E-Expectations series, this study discusses how the Internet and, especially, social networking is influencing today’s generation of students.
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