June 11, 2007

Has Web 2.0 Destroyed Your Web site?

Web usability guru Jakob Nielsen pulled on the punching gloves last month, saying the web sites of the Web 2.0 era resembled the doomed sites before the dot-com bust.

But isn’t Web 2.0 the way to communicate now? Nielsen says (of organizations), “They should get the basics right first. Sadly, most web sites do not have those primary things right.”

Take some time to review your web site. Is it following best practices, like:

  • Providing an easy-to-use interface and navigation system
  • Eliminating jargon
  • Designing webpages meant for scanning
  • Adhering to Web design conventions
  • Offering internal site search
  • Testing for usability and accessibility

After you perfect these aspects of your web site, then add Web 2.0 technology like blogs, wikis, and RSS feeds.

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