E-Commerce

We partner with mail order catalog companies who want to grow their e-business initiatives. At James Tower, we believe that online marketing involves more than a Web site where customers can place orders. It involves intimately knowing and understanding your customers based on their behavior patterns – how they get to your site, what they do on your site, and what they ultimately purchase on your site. Online marketing drives customers to your Web site and then converts them by making their online shopping experience relevant and enjoyable.

A successful e-commerce Web site involves understanding how Internet shopping differs from traditional catalog shopping. James Tower has the knowledge and expertise to take you from just selling products online to a comprehensive online marketing campaign that includes an Internet retailing system, email marketing, search engine marketing, and Web analytics.