Dow AgroSciences Case Study

Company Overview

Dow AgroSciences LLC, based in Indianapolis, Indiana, is a global leader in providing pest management, biotechnology, and crop products that improve the quality and quantity of the earth's food supply and contribute to the health and quality of life of the world's growing population. Dow AgroSciences has approximately 5,500 people in more than 50 countries dedicated to its business, and has worldwide sales of US $3.4 billion. Dow AgroSciences is a wholly owned subsidiary of The Dow Chemical Company.

Challenge

Dow AgroSciences sought an online tool for sales representatives to build their own customized collateral pieces using pre-approved templates, copy blocks, and graphic images. The tool needed to be easy-to-use and allow the user to create various communication materials, including sell sheets, postcards, statement stuffers, ad slicks, and posters. The final product that the user will obtain will be a print-ready PDF file.

Solution

Together with Bader Rutter & Associates, Dow AgroSciences' marketing services agency, James Tower felt a customized solution built around its AXONIS marketing/communications engine would be a perfect fit for Dow AgroSciences' marketing/communications needs.

AXONIS implementations are now providing Dow AgroSciences with a Web-based, branded marketing solution that's empowering their sales organization with an on-demand, self-service marketing/communications solution.

Our Web-based software solution allows Dow AgroSciences to:

• Spend less time responding to requests for localized marketing support
• Maintain control over how local field reps distribute corporate messages
• Empower local field sales to execute localized marketing campaigns
• Minimize/eliminate approval time in getting materials to the field force
• Execute campaigns at the local level while maintaining corporate strategy

Applied Capabilities:

• Internet Strategy
• Content Analysis
• Information Architecture
• Graphical User Interface Design
• Site Production
• Web Application Development
• Database Design
• HTML and Maintenance Training