A "Behind the Curtain Look" at Successful Campus Blogs Webcast: Making Blogs Work for Both Students and Administration
November 2007
Blogging is not a fad. Increasingly, blogging is becoming an important communications tool for college campuses to reach out to prospective students. It provides the opportunity to share an authentic, behind the curtain look at the campus and academic experience.
Whether you are new to blogging on your campus or you just need to confirm you are on the right track, it would be beneficial to attend this webcast. Topics we will cover include:
- What to consider when starting a campus blogging program.
- How to manage both your bloggers and your audience.
- What are the components of a successful blogging program?
To learn more about the importance of blogging and the tools needed for success in higher education, please view the 30 minute webinar archive presented by Darren Wacker, James Tower Higher Education Business Development Consultant, and OmniUpdate, Inc.
Building an E-Recruitment Network: Connecting with College-Bound Seniors in the Era of MySpace
September 2007
The growing influence of the Internet and social networking sites have “flattened” the traditional funnel, leaving colleges and universities with precious little time and data to build the kind of connection that leads to enrollment. How can campuses adapt to this new e-recruitment paradigm? We’ve been tracking the online behaviors and expectations of college-bound high school students for several years - and we have their answers!
Stephanie Geyer, Associate Vice President, E-Communications and Web Strategy, for Noel-Levitz, and Darren Wacker, Account Manager for the Higher Education Division at James Tower, shared their answers during our online event, "Building an E-Recruitment Network: Connecting with College-Bound Seniors in the Era of MySpace," on September, 13, 2007.
Topics that were discussed included:
- Social networking and e-recruitment: “hot” or “not”?
- What do students think about social networking and campus web sites?
- What influence does the “flattening’ of the funnel have on the behaviors of accepted students?
- What are the latest e-communications trends?
- How important is the Web to students’ college searches?
- What activities do students most frequently complete on college web sites?
- Five strategies to take away
If you were unable to attend our online event, or would like to listen in for a second time, please visit our "Building an E-Recruitment Network" archived event.
*Please note that there is a short pause before the webinar begins, audio will begin at 01:32 into the archived file.
2007 Technology in Student Recruitment Conference
June 2007
Our 2007 Technology in Student Recruitment Conference was held on June 26 and 27, 2007, at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee.
Our 2007 conference format was a bit different than in prior years. Instead of just being passive listeners, like at most conferences, we asked our attendees to be active participants. Following each session, the speaker, along with James Tower coaches, guided attendees through the development of action plans based on each session topic.
View our 2007 Technology in Student Recruitment Conference agenda, complete with session descriptions and speaker biographies.
Meeting the E-Expectations of Graduate Students
February 2007
What recruitment communication methods do prospective graduate and professional students
prefer? We asked more than 1,000 prospective graduate students that question and more - and we have their
answers!
Hear what Stephanie Geyer, Executive Consultant for Noel-Levitz, and Darren Wacker, Account Manager for the Higher Education Division at James Tower, have to say as they shared the answers during our free, online event, Meeting the E-Expectations of Graduate Students.
Online demos and events
News and information
White papers and articles
We can help