James Tower Announces Launch of AdmissionsGenie 7.0

James Tower is announcing the launch of AdmissionsGenie 7.0, an Internet recruitment solution designed exclusively for college and university admission offices.

With its robust Web 2.0 features, built-in content management tools, and flexible architecture, AdmissionsGenie 7.0 now offers colleges and universities an unparalleled toolset to build and maintain not only their admissions web site, but also distinct Web experiences for different student audiences. AdmissionsGenie 7.0 is the power behind Creighton University’s new web site, launched July 1, 2007.

"With AdmissionsGenie we will be able to drive information to our prospective students in a more meaningful way,” said Mary Chase, assistant vice president for enrollment management and director of admissions and scholarships at Creighton University. “Moreover, based on the information we know about certain populations visiting our web site, we can deliver a customized experience as they move through the recruitment process.”

The new release includes an extensive set of Web 2.0 features:

• Social Networking Communities
• Student-Authored Profiles
• Personalized Email
• Blogs
• Message Boards
• Podcasts
• RSS
• Chat/IM

New AdmissionsGenie enhancements like message boards, blogs, podcasts, instant messaging, and an interactive area for admitted students will allow us to interact rather than just push information we think visitors want and need, “ said Chase. “Our new site is about making connections with students and with that we anticipate more interested students and an increase in applications as students make informed decisions about attending Creighton.”

AdmissionsGenie is a complete e-recruitment solution for colleges and universities. It powers multiple web sites including the admissions web site and the admitted student web site; targeted email campaigns; social networking and Web 2.0 tools; and built-in reporting and analytics. A Web-based administrative toolset, which includes content management, allows schools to manage their sites. Because AdmissionsGenie is a hosted solution, it is able to exchange data with a variety of back-end databases and can be up and running in only 10 weeks.

James Tower is a full-service Internet marketing company specializing in recruitment communication services for higher education. Our solutions create human connections with your prospective students. We offer AdmissionsGenie, CDs and DVDs; virtual tours; email marketing campaigns; web site design; content management solutions; and publications.

Creighton University is a Jesuit university rooted in the Catholic tradition, located in Omaha, Neb. With 4,000 undergraduate and 2,800 graduate and professional students, Creighton offers a complex and sophisticated educational experience at a more personal level. See http://admissions.creighton.edu/ for more information.