Home > News > The Monday Marketing Minute Archive > 100 Best Web Apps - Expand your Web strategy today!

You may be aware that the list of 2009 Webware winners was recently announced, featuring the 100 best Web apps in 10 categories, as voted by the CNET blog’s readers.

What does this mean to you innovative marketers, recruiters, and operations professionals at colleges and universities?

1. Benchmark your tool set. Are you using all of the online tools that make sense for your recruiting and enrollment efforts? Leave outdated practices behind. Pick 2 or 3 new tools that you are not using today and add them to your strategy this summer.
   
   
2. See the future. In 2007, “social networking” was not even a category. In 2008, Twitter was newly on the scene. This year's list boasts several new names that will surely catch fire with your prospective students.
   
   
3. Try new things. Experiment, measure and adjust. Trying new things does not require a long-term commitment; however, make sure you have a plan to manage your outreach to best serve your audiences as you try new Webware.

Before you begin pulling out your hair with a fresh round of Web apps to consider, keep in mind that while this Webware list offers great tools to enhance your outreach and reduce operational costs, your #1 online marketing tool is still your admissions Web site. Maximize the return on your online outreach and social networking recruiting by making sure your admissions Web site provides prospects a positive, interactive experience; full of two-way communication that brings prospective students into your enrollment process. Let us show you how we can help.

See the 2009 Webware winners here: http://www.webware.com/html/ww/100/2009/winners.html

Here’s to another great Monday!

Cathy